Have a look on your website. Can you see the content at first place? Or you have to find the content hidden within the plethora of advertisements. You might have been earning a handsome revenue from your website. But isn’t it kind of forcing users to click the advertisement? If this is the case, beware, a recent algorithm change in google can affect your ranking pretty soon.
Focus on the user experience first, then monetize your website. Too many advertisements can adversely affect the site’s performance. Don’t put heavy blocks of advertisements before the content starts. Users will not be happy to see large junk of ads. Try to put yourself in their shoes to understand how they will feel when they land on your page.
I personally welcome this small algorithm change. It sometimes becomes hard to find out the content in certain websites. Too many ads, navigational mazes, offers, free giveaways, email subscribing offers etc etc making sometimes hard to find out what I was looking for. So this algorithm change was highly needed. Thank you Google.
But Danny Sullivan has raised a good point. Aren’t Google’s own search result pages top heavy? It looks like so, at least to me. What’s your take on?