How to increase Brand Awareness using Social Media
So, you have a company or product and you want to ensure its success? Of course you’re going to use social media to achieve these ends (unless your name is Gorg and you’ve recently come here from the Paleolithic), but how explicitly will your brand reputation increase by using it? After all, there are dozens of ways that social media can help ensure the success of your business or product, but what you need to know are the better, more efficient ways of doing this.
Have Focused Objectives
Yes, this is important for any business or product line, but even more so when you are using social media. Look, we all have short attention spans these days. Even if you don’t have a smart phone, a TV with Wi-Fi, or an MP3 player, you are still an environmental product of these flash entertainment sources. And people who will be engaging in your wares online will definitely be a product of this environment, so it only makes sense to get to the point. How do you do that? Primarily, by knowing what your point is.
By determining what you are ultimately trying to do (and even agreeing upon short and mid range goals) you have a clearer idea of how to get there. It may not be a crystal clear idea, but when you better know what you are trying to do, you can spare consumers the ambiguity and the hemming and hawing that will undoubtedly turn them away.
Be Something to Talk About
If we aren’t the age of short attention spans then we are more likely the age of the gossips. Holy moly, does this country love its gossip! Financial empires have been built on nothing but conjecture and hearsay. What this means is that you need to capitalize on what people are frequently doing anyway. The quickest and most effective advertisement is the recommendation you hear from a friend. If your product or business is something people want to tell others about then belie you me, the social media lines will be lighting up.
Pay Attention to What People Are Saying
“Listen,” says the opening line to Miles Davis’ autobiography. The same goes for you and your business adventure. You need to pay attention to not only what people are saying about you through social media, but what they are saying in general. This is especially true for businesses that are more flexible or dependent on pop culture, but even if you’re neither of these you need to know which way the wind is blowing. If you don’t believe me just ask the Big 3 in Detroit how important listening is.
Use Your Diagnostics
We all know that social media keeps its fair share of data. In fact, that’s a major point of contention in the industry. However, regardless of which side of the debate you fall on, you can use much of this data to your advantage. No, I’m not talking about using pirated demographic info, but more about page views, length of views, clicks, and other diagnostics like these. You need to make sure that those focused objectives you sweated so much over at the beginning of this endeavor are being adhered to, that you are moving in the direction (and at the pace) that you need to be.
What kind of article would this be if we didn’t talk about directly using social media as a way to increase your brand rep. That is, talk to people, man. Get the word out about your thing and mix with those who can help you (and you can help them). For those of us who are horrible at networking but understand its necessity, social media is a bit of a Godsend because you don’t have to actually walk up to and talk to other people. That’s what tweets, emails, et al. are for (to a point of course).
Last but not least, if you are gossip worthy, you need to stay gossip worthy. Whatever originally drove you to do this, you need to maintain that fire and keep improving your product and your resources, which is most easily done by incorporating and continuing to use all of the social media strategies above.